Jeanne is building this page
We care about our environment and we would like to host people who care too. Ecology was my first degree subject and although Granny House is 400 years old it is an eco-friendly property, because we have so many eco-friendly credentials.
 
1, Recycling facilities for paper, glass, metal and plastic.
2, 5.14 kwp of solar panels.
3, Eco-friendly cleaning products
4, The loos have an up and down handle for half flush and full flush.
5, Local independent traders are chosen for building, plumbing, carpentry and electrics, we do all our own decorating and gardening.
6, All green waste is composted.
7, Biodiversity around the cottage is extensive with a large wildflower area, 2 wildlife ponds, a native deciduous woodland that our guests can enjoy.
8, We are not sure how to discourage the use of plastics with our guests, but we ourselves do not use unnecessary single use plastics.
9, Light bulbs are LED.
10, Appliances are energy efficient.
11, Our home grown trees provide the wood for your log burner
12, Granny House is in a designated dark sky reserve and we provide red light torches, binoculars, a telescope, a bat detector, a bird table and bird seed with identification book.
13, EV charger for electric cars.
 
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  • Reduce use of fossil fuels, reduce waste
  • Doing less harm & actively caring for the environment: influencing visitor behaviour
  • Benefit communities
  • Appreciate sense of place 
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  • Sustainability: not just recycling
  • Not just good for the environment - what visitors want too
  • What you can do: activities & marketing messages to help you attract visitors who care

3.   Visitors want sustainability

Nielsen IQ: 78% consumers say a sustainable lifestyle is important to them

McKinsey: 60% of customers actively prioritise purchasing from sustainable businesses

Capgemini: 77% of customers buy from and remain loyal to brands that show their social responsibility

 

4. Key trends

Authenticity

Community & small scale

Experiences

Get closer to the countryside

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save energy, sustainable travel, buying local, protecting nature, saving water, local community

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  1. This is what we're doing
  2. We know it's only part of the solution & we can always do better
  3. These are our plans
  4. How visitors can help

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Sustainability/environment policy: what are you doing?

Your about page: Who are you? What do you care about?

What do you love?

Advice & recommendations for visitors

Local area information

Other suppliers & collaborators

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Talk about what you do

What's 'normal' for you? What do you take for granted?

Show - images

Explain your what & why

Use anecdotes, facts, details

Have you got something that's 'yours'?

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Who should visitors meet?

Where are they?

What can they learn from them?